Safety First: Creating Safe Shampoos and Conditioners

Formulas with high standards

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety and product transparency. We want to protect you AND the planet.

It takes a village to ensure product safety, and that’s why we have more than 500 scientists and professionals who go above and beyond to make sure our products meet all safety requirements around the world. If we have any doubts about an ingredient’s potential to cause you harm, we won’t use it, full stop.

We do everything possible to protect our customers whilst creating effective hair care – because we care. From mineral free to sulfate free shampoos and conditioners, we have safe products for any kind of hair.

From silicone free shampoos to sulfate free shampoos and conditioners

Whether you want silicone-free shampoo or a paraben-free conditioner, our products are full of ingredients to help combat damaged hair and infuse it with the amazing scents.

We have formulas that are paraben-free, colorant-free, mineral oil-free, silicone-free or sulfate-free. No matter what, you can find a shampoo or conditioner that smells good, feels good and helps to give you the beautiful hair you want.




Mineral oil

Added phthalates (dbp, dehpdep and others)



Coal tar hair dyes and other coal tar ingredients