Safety First: Creating Safe Shampoos and Conditioners

Everything we do is focused on making sure you have the most enjoyable product experience possible, and that begins with safety and product transparency. We want to protect you AND the planet.

It takes a village to ensure product safety, and that’s why we have more than 500 scientists and professionals who go above and beyond to make sure our products meet all safety requirements around the world. If we have any doubts about an ingredient’s potential to cause you harm, we won’t use it, full stop.

We do everything possible to protect our customers whilst creating effective hair care – because we care. From mineral free to sulfate free shampoos and conditioners, we have safe products for any kind of hair.