Royal Botanic Gardens, Kew:
Hair's Natural Secrets
P&G’s Herbal Essences forayed into natural beauty following a partnership with the Royal Botanic Gardens, Kew – becoming the first and only hair care brand with real botanicals endorsed by the UK plant science institution.
This collaboration is rooted in RBG Kew’s world-leading expertise in plants – making Herbal Essences the first-ever global hair care brand to have - key botanicals endorsed by the Royal Botanic Gardens, Kew.
Herbal Essences continues to harness botanicals to help women everywhere have healthy looking and vibrant hair. Free from intentionally added sulfates*, silicones*, colorants and parabens, and suitable for every hair type, the new bio:renew collection botanical blend contains Potent Aloe vera, which has been found to protect hair at its core.
*only on select variants
The Royal Botanic Gardens, Kew uses a process called botanical fingerprinting to verify and authenticate the real plant extracts such as the Aloe vera in every bottle of the new Potent Aloe vera sulfate-free collection.
Every plant has unique chemical markers – the same way each human has a unique fingerprint. By analyzing the Aloe vera for these unique fingerprints, the Royal Botanic Gardens, Kew is able to identify the right Aloe vera (from over 500 Aloe species) with the high quality your hair needs.
Located in the South West of London, Kew Gardens is one of the most biodiverse places in the world and RBG Kew is one of the world’s leading authorities in plant science, with over 260 years of botanical expertise.
Every day, scientists at RBG Kew work in more than 115 countries across the globe using their botanical expertise to identify plants and study their uses.
The Royal Botanic Gardens, Kew’s unrivalled collections feature 8.5 million items, including 7 million dried plants, 1.25 million dried fungi, a living collection of over 19,000 plant species and the world’s largest wild plant DNA and tissue bank.
The Royal Botanic Gardens, Kew collaborates with around 400 institutions world-wide, in over 100 countries. All so we can live in a world that’s safer and more resourceful.
With so much scientific knowledge, the Royal Botanic Gardens, Kew is perfectly positioned to test and identify key botanical ingredients in the Herbal Essences bio:renew formula.
The Royal Botanic Gardens, Kew’s plant scientists are now verifying key botanicals in Herbal Essences’ bio:renew range, including histidine which is naturally found in plants and has active antioxidant activity that helps fight environmental factors such as water impurities that can compromise the integrity of hair.
The ground-breaking work with the Royal Botanic Gardens, Kew is not only shaping how Herbal Essences works with plants and botanicals to bring exciting products to the haircare space but also is setting new standards of natural ingredient quality for the beauty industry.
It shows how the brand uses the Royal Botanic Gardens, Kew collections along with cutting-edge analytical methods to ensure the quality of the plants being gathered from different parts of the world are of superior quality.
