4 Steps for
Hydrated & Defined Curly Hair Care

We love our curly hair, we really do!

Yet, we are also aware that curly hair is often much more high maintenance than other hair types - But once you find the products that work for your hair, life is easier and achieving healthy, defined hydrated curls finally seems attainable. I will let you in on a little secret, this sulfate free 4-step regimen is exactly what your curls have been wishing for.

What a sulfate-free shampoo means

Sulfates are a group of synthetic ingredients that are often used in personal care products like shampoos, cleansers and washing products. They include names like sodium lauryl sulfate and sodium laureth sulfate, which you can often find on the labels of the named product types.

Obviously, a sulfate-free shampoo is one without these types of ingredients.While sulfates can be a great addition to certain hair type routines, they are not good for everybody. Due to their synthetic nature, sulfate ingredients can strip your hair from natural oils and moisture and they can be harsher to the hair.

Why sulfate-free products might be better for your curly hair

Curly hair is often prone to frizz and dryness and, therefore, it’s best to avoid ingredients that might remove moisture from your hair. What happens when your hair is not able to hold its moisture in place, is that humidity and other elements can damage your hair strands, forming some kind of structural damage to your hair bonds, resulting in frizz. Since sulfate is a harsher ingredient than natural ones, it can affect the way your hair is able to hold its moisture. And so, if you are looking for bouncy, frizz-free curls, this is definitely something you want to avoid.

Additionally, in case you needed any more convincing, here’s 3 more ways your curly hair can benefit from sulfate-free products:

  1. They keep your hair’s natural shine by holding your natural’s hair oil, unlike products with sulfates which might strip these oils from your hair instead.

  2. They protect colored and weaker hair since their composition is entirely natural. Certain sulfate ingredients are rougher on hair and can fade hair coloring. Those who have chemically treated hair or naturally weak/sensitive hair can benefit from using sulfate-free shampoos to ensure their hair is not being exposed to any more tough ingredients.

  3. They strengthen your hair by helping to seal the moisture and avoiding long-term exposure to chemical ingredients.

Sulfate-free curly hair routine will make a difference

Right now, that you know the positive impact that sulfate-free products can have on your curly hair, it’s time for you to find which Herbal Essences products will make the difference and make your curls bounce with newfound energy!

If you want your natural curls to revel in nutrients, while you enjoy a refreshing water flower fragrance with tingly citrus notes, try our new Potent Aloe vera + Avocado Oil Sulfate-free complete curly hair regimen.

Step 3 includes our Aloe + Avocado Oil Hair Mask that will nourish your natural curls and provide them with intense long lasting hydration. Finally, the completion of your naturally curly hair care routine, Step 4 is the Aloe + Avocado Oil Leave in Cream that will detangle and define your curls. Your naturally curly hair deserves a complete hair care routine, introduce hair mask & leave in cream, alongside sulfate-free shampoo and conditioner, to your natural curl care arsenal and feel the difference.

This curl-saving combo is formulated to cleanse, hydrate & deeply moisturize your natural curls while providing them a touchable soft feel & a defined look you can flaunt! Herbal Essences brings you a 4 step curly routine, carefully crafted with Aloe vera and Avocado Oil for exquisitely hydrated hair. Starting with step 1, the Potent Aloe + Avocado Oil Shampoo will cleanse & hydrate your hair. Step 2 is reserved for the Potent Aloe + Avocado Oil conditioner and deep hydration for your strands.

The cherry on top for your curls: Aloe vera

On top of all the sulfate-free benefits mentioned above, the Aloe vera used in the Herbal Essence’s Potent Aloe Sulfate-Free Collection works magic on curly hair as it is rich in moisture and authenticated by Kew – The perfect combo for achieving soft and nourished curls.

The Royal Botanic Gardens, Kew, is a renounced scientific organisation, internationally well-known for its outstanding expertise in plants. Kew scientists have verified the quality of the Aloe vera in these products to ensure you’re giving the best of the best to your curls.

Ready to transform your curly hair? Discover Herbal Essence’s Potent Aloe Sulfate-Free Collection here and benefit from all the payoffs that natural products can bring to your curly hair: strong, frizz-free, nourished curls.