Say hello to aloe! Nature's gentle carer. Out potent aloe shampoos and conditioners are infused with hand-picked, sustainably sourced, and Royal Botanic Gardens, Kew endorsed aloe. They will leave your hair hydrated and refreshed. This collection includes products for frizz control, curl defining, hair strength, scalp balance, and deep moisture. Our potent aloe sulfate-free shampoos are also EWG verified, meeting their strictest standards on ingredient transparency and manufacturing.