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Sulfate-Free Potent Aloe & Avocado Oil Shampoo


Cleanse & Hydrate Curls

Potent Aloe + Avocado Oil is formulated to cleanse & hydrate your natural curls and provide them with nutrients from real plant-based ingredients.

Certified by Plant Scientists

Herbal Essences is the only hair care brand with real botanicals certified by plant scientists at Royal Botanic Gardens, Kew.

Scent experience

Enjoy the earthy fragrances from the real plant-based ingredients emphasized with water flower refreshing scent, citrus energizing fragrance, cedarwood, and tonka bean.

0% Harsh Chemicals

To give your curls tender love and care whilst delivering the best results, this product is free of sulfates, silicones, colorants, and parabens (except for carried over additives).


Our shampoo and conditioner system protects your colored treated curls and makes them shine.

Ingredients/ingrédients: Aqua, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Parfum, Sodium Benzoate, Sodium Salicylate, Polyquaternium-10, Tetrasodium EDTA, Limonene, Aloe Barbadensis Leaf Juice, Butylene Glycol, Histidine, Persea Gratissima Oil, Alcohol Denatured, Ecklonia Radiata Extract.

Learn more about fragrance components.

Herbal Essences Sulfate-free Potent Aloe + Avocado Oil Curl Hydration shampoo is specially designed to cleanse everyday impurities, nourish and hydrate your scalp & naturally curly hair. Your curly hair will revel in the power of potent nutrients.

For the complete curly hair routine, follow with Potent Aloe + Avocado Oil Curl Hydration Conditioner, Curl Nourishment Mask and Curl Definition Leave-in Cream from Herbal Essences to obtain bountiful curly hair.

Aloe vera (aloe barbadensis)

Originally from the Arabian Peninsula, aloe vera is grown around the world for both agricultural and medicinal purposes, including beverages, lotions and cosmetics. You can find decadent aloe vera gel in the centre of aloe leaves. Made of 96% water, aloe vera gel is full of polysaccharides. In simple terms, polysaccharides are sugar molecules and they store energy in plants. These molecules are known to provide powerful moisture and soothe skin. Say hello to aloe!

Our aloe vera is sustainably sourced from a farm in Tamaulipas, Mexico. Our supplier uses certified sustainable farming practices, and there is 6x more* aloe in our aloe and eucalpytus collection! Rooted in plant science, our hair products harness the power of plants.

Herbal Essences bio:renew shampoos, conditioners, masks and oils include real aloe vera, as certified by plant experts at the Royal Botanic Garden, Kew in London.

*vs base bio:renew

Click here to learn more about aloe vera

Ingredients we've axed




Mineral Oil


Coal tar hair dyes and other coal tar ingredients


Added phthalates (dbp, dehpdep and others)



*Real Botanicals, endorsed by the
Royal Botanic Gardens*, Kew

The Royal Botanic Gardens, Kew and Herbal Essences are working together to provide you with botanical hair products that are made with real plants in every bottle.

The Royal Botanic Gardens, Kew is a world-leading botanic institution with more than 260 years of experience in plant science.

Plant experts at Kew Gardens have endorsed the real botanicals in our Herbal Essences hair products.

Our ingredients are identified as real botanical extracts. So, when we put a plant on our bottle, it means it’s in there. REAL plants. Legitimate, actual, came-from-the-ground plants.