Herbal Essences is proud to be endorsed as PETA cruelty free brand

What does it mean to be cruelty free?

Cruelty free, as certified by PETA, means our products and all our ingredients that make up the products are not tested on animals.
Herbal Essences is proud and excited to be recognized by PETA, People for the Ethical Treatment of Animals, as a cruelty free brand. You might best recognize PETA cruelty free by their bunny logo.

Free from harm

Herbal Essences and PETA have shared scientific beliefs in non-animal alternative tests and have partnered for decades to replace animal testing laws with cutting edge science. Herbal Essences is excited to gain PETA cruelty free endorsement as a direct reflection of the brand’s long-standing no animal testing policy.

Safety comes first

At Herbal Essences, safety comes first. Before any ingredients goes into our shampoos and conditioners, we assess its safety and toxicity. If we have any doubts about its potential to cause harm, we consider it a “no-no” and don’t include it in our product formulas. With every preservative and ingredient, even if deemed safe, we work to determine a safe range, backed up by science, to ensure your safety.

Does the product have to have the PETA cruelty free logo on the package?

No! Rest assured, all Herbal Essences products are cruelty free as certified by PETA. That’s cruelty free shampoos, conditioners, and styling products even if the logo is not on the bottle. We have updated it on our website.

About PETA

PETA, founded in 1980, was one of the founders in animal rights- dedicated to establishing and defending the rights of all animals. PETA is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates worldwide. To learn more visit peta.org