Safety comes first
At Herbal Essences, safety comes first. Before any ingredients goes into our shampoos and conditioners, we assess its safety and toxicity. If we have any doubts about its potential to cause harm, we consider it a “no-no” and don’t include it in our product formulas. With every preservative and ingredient, even if deemed safe, we work to determine a safe range, backed up by science, to ensure your safety.